AMERICA TRAINING

グランドセイコー • GRAND SEIKO AMERICA

THE NATURE
OF
KNOWLEDGE.

A modern training library for the craft, philosophy, technology and stories that define Grand Seiko.

SCROLL

精度 • 美しさ • 匠

Designed to be studied
with the same attention
used to make it.

Grand Seiko is defined by precision, legibility, durability, beauty and a distinctly Japanese sense of time. This library brings those ideas together in one place for retail education and continued learning.

1960Grand Seiko begins
3movement philosophies
1pursuit of excellence
Grand Seiko dial inspiration training book

01 / FOUNDATION

自然の美 • BEAUTY OF NATURE

Ten stories that begin the conversation.

Build a confident Grand Seiko presentation through the essential selling highlights: manufacture, accuracy, Spring Drive, Hi-Beat, Zaratsu finishing, Japanese aesthetics and more.

TRAINING LIBRARY • 学ぶ

Explore by story.

Every module is designed as a starting point for deeper product knowledge, storytelling and client conversations.

Grand Seiko dial inspiration
02 • NATURE

Grand Seiko Dials

The landscape of Japan becomes texture, color and light on the dial.

Grand Seiko Takumi craftsmanship
03 • CRAFT

The Spirit of Takumi

Practice, mastery and the human hand behind every detail.

Grand Seiko history training book
04 • HERITAGE

Grand Seiko History

From the first Grand Seiko in 1960 to a global luxury watch manufacture.

Japanese nature and Grand Seiko inspiration
05 • PHILOSOPHY

The Nature of Time

Japanese spirituality, changing seasons and the landscape surrounding Grand Seiko's studios.

COMING SOON
Shohei Ohtani wearing Grand Seiko
06 • PARTNERSHIP

Shohei Ohtani & Grand Seiko

Explore the partnership connecting elite performance and Japanese excellence.

Grand Seiko Evolution 9 watch
07 • EVOLUTION

E9 Evolution 2026

Discover the latest developments across the Evolution 9 collection.

2026
WATCHES &
WONDERS

08 • NOVELTIES

2026 Watches & Wonders

Review the year's key introductions and product stories.

CALIBERS • 技術

Three paths.
One standard.

Grand Seiko's movement technologies express different philosophies of precision while sharing the same relentless approach to watchmaking.

Grand Seiko precious metal watch

PRECIOUS METALS • 希少

Gold & Platinum

Explore rare Grand Seiko references of limited production. Confirm current pricing and availability with your regional before communicating with clients.

Grand Seiko 2026 catalogue

REFERENCE • 2026

The Grand Seiko Catalogue

Keep the complete 2026 retailer catalogue close at hand for collections, specifications and reference information.

Open catalogue

FILM • 見る

Watch the craft.

Go inside Grand Seiko's manufacture, movement technology and the people who bring The Nature of Time to life.

Grand Seiko craftsman at Shinshu Watch Studio
MANUFACTURE FILMS

Shinshu Watch Studio

Explore Spring Drive caliber creation, dial making, case finishing and the quiet precision of Grand Seiko manufacture.

View video library
9RB2 • U.F.A.

Ultra Fine Accuracy reaches an annual rate of ±20 seconds—precision measured across a year rather than a day or month.

THE NATURE OF TIME